If your business doesn’t yet have a blog or it’s time to assess how a blog can really help as a tool to grow your business, you’ve already bought into why you should build a successful blog.
Blogging is a crucial part of inbound marketing because it allows you to quickly provide information to your followers, subscribers and new website visitors. This, in turn, helps build your credibility, SEO, and also helps you become a leader in your field. And, the main thing, you can earn some money from it.
- Blogging is cost-effective in that the only thing you really need to spend is your time.
- With a blog, marketers who use them will receive a lot more leads than those who don’t.
- Blogs have been rated as one of the most trusted source for accurate online information.
- Businesses who blog receive over 90% more links directing to their website.
Not only that, blogging does have a long-term impact. The longer and more often you blog, the more traffic you will generate over time, and every business needs traffic.
I would say that even BEFORE you start your first step in launching a successful blog, sit down and determine WHY, and FOR WHOM, you are going to write your content. This may appear a bit odd, it’s bloody obvious isn’t it? However, having the right target readers or audience for your blog and relevant products – remember, you are monetising your blog aren’t you ?? – requires a little bit more data and research. It’s just not enough nowadays to only want to help your customers by providing them with content. You also need to know who your potential customers are and what ‘pain‘ and challenges they desperately need you to solve.
As an example, start with a fictional picture in your head of your ideal (potential) customer. This assists in understanding your potential and prospective customers and also make it easier for you to tailor specific content to their specific needs. In my view, certain basics need to brought to attention regarding marketing and a primary definition:-
“To determine the most important problems, needs and desires of your target audience and solve them – and solve them in a profitable way (to you!)”
So, in a nutshell, that is what your blog content needs to do – find your Customers’ major pain and help them solve it. Quite simple really, isn’t it? That, in one sentence should be the No1 reason you are starting a blog and is also the primary information you need to collect regarding your potential customers.
So with this in mind do You want to start your own successful blog?
Brilliant ! But how do You go about it? Really, what’s the first step?
The first, most essential thing to decide is what you want your blog to do.
- express yourself in your own personal, unique way,
- help others with their problems,
- set yourself up as a real expert
- make some money while you are at it – N.B. that’s the REAL reason isn’t it?
The overall thing however, is building your blog the CORRECT way, ending up with a blog that has an ever-growing list of loyal subscribers, all waiting on your next post with baited breath – (a bit melodramatic but hey, that’s what we really want!). However, your blog MUST be viewed as a long-term strategy – you may be lucky and earn a few quid straight away, however lots of people start blogs (to earn money) but quit when they don’t get the necessary traffic, don’t earn any money and wonder why they bothered in the first place. So if you think it’s easy and you’ll be earning lots of cash in a couple of weeks, then have a serious word with yourself and be realistic – you can earn money with your blog, but it must be built the correct way and be part of your long-term strategy and goals.
To get back to basics, a blog has to be monetised to generate any revenue. As stated above, it should be a blog with an ever-growing list of subscribers to keep generating more revenue. Only then do you have a profitable blog.
All blogs can be monetised but unfortunately they may not create any revenue. All blogs can have some revenue but it is only consistent revenue over a period of time that ensures profit – and that is what we want. Anyone can start a blog with very little or no capital – and with the plethora of free tools available, the ease with which you can start and also equal access to your audience means only the best will survive.
Unfortunately, there’s lots of competition out there, but don’t let that put you off ! – if there’s competition, there’s a market !
So, with all said and done, here’s how I would start a new Blog in 4 simple’ steps
Not tomorrow, next week or next month.
The 4 steps are as follows:-
- Decide Why You are starting Your blog
- Choose Your blogging platform & host
- Choose Your domain name and hosting
- Set up WordPress and choose Your Theme.
As this is only Part 1 and a bit of a generalisation on WHY you should blog, I’ll go deeper and with more detail into the 4 actual steps in starting and building your blog in Part 2.
See you on the other side,